IBPS SO Professional Knowledge Syllabus for Marketing Officer 2021

By Jyoti Bisht|Updated : November 26th, 2021

IBPS SO Marketing Professional Knowledge Syllabus 2021: IBPS SO Notification 2021 is already out. For all the students preparing for IBPS SO 2021 exam, we have shared the detailed Professional Knowledge Syllabus for Marketing Officer Exam in this post. You can now go through the topic-wise details of the syllabus of the IBPS SO Marketing Officer exam along with important books that one can refer to for the preparation of this IBPS SO exam below.

Table of Content

First, let us now have a quick look at what exactly an IBPS SO Marketing Officer does.

What are the tasks assigned to a Marketing Officer?

  • A marketing officer is a person who is responsible for the supervision of the company’s marketing campaigns both internally & externally.
  • He/She is also responsible for creating awareness of products among staff along with managing social media marketing.
  • He also plays an important role in preparing materials for the marketing of products and coordinating with advertisements agencies.
  • His sole responsibility is to promote the products of the bank.

IBPS SO Marketing Officer Professional Knowledge Syllabus

The pattern of the IBPS SO Exam has been changed from this year onwards. A mains phase of IBPS SO Marketing Professional Knowledge syllabus has been introduced which would solely comprise of the Professional Knowledge section. This section has the highest weightage in the exam and the marks obtained in this section would be included in the final selection. So, this section is of utmost importance for the exam.

Major sections from where questions are expected to be asked include the following:

  • Marketing Overview
  • Concept, Nature, Scope, and Importance of Marketing
  • Meaning, Functions, and Importance of Marketing Management
  • Marketing Process and Marketing Planning
  • Consumer/ Buyer Behaviour
  • Market Segmentation: Importance of Market Segmentation
  • Marketing Research
  • Product Planning and Development
  • Sales Promotion and its Objectives
  • Branding, Packaging, and Labeling
  • Pricing Decisions: Pricing, Pricing Decision Strategies
  • Wholesale Trade
  • Retail Trade
  • Personal Selling
  • Services Marketing
  • Bank Marketing
  • Insurance Marketing
  • Consumer Protection in India: List of Consumer Rights, Consumer Protection Act
  • Marketing Organization
  • Marketing Program
  • Marketing Decision-Making
  • Sales Forecasting
  • Product
  • Distribution: Definition, Channels of Distribution
  • Advertisement
  • Sales Management
  • Marketing Environment
  • Rural Marketing
  • International Marketing
  • Social Responsibility and Business Ethics.

Also, Read IBPS SO 2021 Salary

Important Books for IBPS SO Marketing Officer Exam 2021

To prepare for the Professional Knowledge section of the IBPS SO Marketing Officer exam, one can consult the following recommended books:

  • IBPS (CRP SPL-V) Specialist Officer Marketing Officer Study Guide 2 Edition by Arihant Expert
  • Kiran’s IBPS Marketing Officer Online Exam CWE SPL – VI Professional Knowledge Practice Work Book
  • IBPS (CRP SPL-V) Specialist Officers'' Cadre Marketing Officer Scale I Examination 
  • Wiley's Institute of Banking Personnel Selection Specialist Officer (IBPS SO) Marketing Officer (Scale-I) Exam Goalpost: Solved Papers & Mock Test
  • Bank Specialist Marketing Officer Common Written Exam. (English) (Paperback) by Koli, Lal Upkar Prakashan

You can also go through the IBPS SO Syllabus and recommended books for the Prelims phase of the IBPS SO Marketing Officer below:

1. Reasoning Section-

Following are the topics asked under the Reasoning section-

  • Data Sufficiency
  • Syllogism
  • Input-Output
  • Coding-Decoding
  • Blood-relation
  • Inequality
  • Puzzle & Seating Arrangement
  • Direction sense test
  • Number, Ranking
  • Alphanumeric Series
  • Alphabet Test

Attempt Daily Quizzes

Some Recommended Books for Reasoning section-

  • A Modern Approach to Verbal & Non-Verbal Reasoning ByRS Agarwal
  • A New Approach to Reasoning Verbal & Non-Verbal by B.S. Sijwali and Indu Sijwali
  • Logical and Analytical Reasoning (English) 1st Edition by A.K Gupta

2. English Section

The section is based on basic English language and questions are asked from topics like-

  • Reading Comprehension
  • Sentence completion
  • Spotting Errors
  • Sentence Rearrangement
  • Cloze Test
  • Fill in the Blanks
  • Sentence Improvement
  • Sentence Connectors
  • Vocabulary based Questions (Synonyms-Antonyms)

Some Recommended Books for English section-

  • Objective English by S. P. Bakshi
  • Verbal Ability and RC by Arun Sharma and SP Bakshi
  • English (Vocabulary & Usage): Word Power Made Easy by Norman Lewis.

Attempt Daily Quizzes

3. Quantitative Aptitude Section-

This section is based on quantitative aptitude problems. The major sections from which questions are asked are-

  • Simplification & Approximation (BODMAS, Decimals, Percentage, Fractions)
  • Number series
  • Data Interpretation
  • Linear & Quadratic equations
  • Average
  • Ratio & Proportion
  • Mensuration (Area & Volume)
  • Interest (Simple interest & Compound interests)
  • Profit & Loss
  • Speed, Time & Distance
  • Time & Work
  • Permutation & combination
  • Probability
  • Mixtures & Alligations
  • Pipes and Cisterns
  • Partnerships
  • Time, Speed, and Distance
  • Boats & Streams

Attempt Daily Quizzes

Some Recommended Books for Quantitative Aptitude-

  • Quantitative Aptitude for competitive exams by R.S Agrawal.
  • Quantum CAT by Sarvesh Agarwal
  • Quicker Maths by M. Tyra

Stay tuned for all the upcoming bank exam notifications. To stay ahead in the competition, you can take our online IBPS SO Mock Test.

Attempt free mock of IBPS SO from the link given below:

  • Live Courses by Top Faculty
  • Daily Study Plan 
  • Comprehensive Study Material 
  • Latest Pattern Test Series 
  • Complete Doubt Resolution 
  • Regular Assessments with Report Card

Best of luck for the examination!

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FAQs

  • The candidates who are preparing for IBPS SO Marketing Officer 2021 exam can find the IBPS SO Marketing officer 2021 complete syllabus here.

  • Yes, the English section syllabus for IBPS SO Marketing Officer 2021 exam has been shared with the candidates through this article.

  • Yes, the Reasoning section syllabus for IBPS SO Marketing Officer 2021 exam has been shared with the candidates through this article.

  • Yes, the Quantitative section syllabus for IBPS SO Marketing Officer 2021 exam has been shared with the candidates through this article.

  • A list of the best books has been shared so that you can start preparing from these books to score well in the  IBPS SO Marketing Officer 2021 exam.

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