What are the Main Features of the Jago Grahak Jago Programme?

Main Features of Jago Grahak Jago Programme

Jago Grahak Jago means “Wake up consumers, know your rights when purchasing a product, and check the authenticity.” We have discussed the five characteristics of this government campaign below:

(1) To prevent the consumer against unfair trade practices by informing about the quality, quantity, potency, purity, standard, and price of goods

(2) The consumer has the right to be assured and access to the authority of goods at competitive prices

(3) Right to consumer education

(4) The consumer has the right to seek redressal against unfair trade practices

(5) The consumer has the right to be assured that his/her interests will receive due consideration in an appropriate forum

What is Jago Grahak Jago Programme?

Jago Grahak Jago is a government-sponsored programme that raises consumer awareness through print, media advertisements, audio campaigns, and video campaigns. Through such campaigns, the government raises public awareness about common shopping mistakes and encourages people to shop wisely.

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