The Term ‘Grapevine Communication’ Refers to

By Balaji

Updated on: February 17th, 2023

  1. Formal Communication
  2. Informal Communication
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  4. Selective Perception

The informal communication or casual social interaction between the people within the organization is known as Grapevine Communication. It is an informal method of communication and is sometimes also referred to as an anonymous source of information. It is related to the informal communication that happens between the people within the organization. It is known to enhance the feedback loop and the speed at which information is spread within an organisation.

Table of content

  • 1. Grapevine Communication (more)
  • 2. What is Grapevine Communication? (more)

Grapevine Communication

Grapevine communication is an informal way of communication within an organisation. This kind of communication links the whole organization quickly and allows the employees to build stronger bonds. It occurs when there is no defined path or route for sharing information from one person to another.

It assists in organizational growth through both external and internal channels. Grapevine Communication is more prevalent at the lowest level of the organization. Moreover, it does not adhere to the prescribed framework.

It helps develop better interpersonal relationships, which can be helpful in achieving goals efficiently and effectively and even building healthy work environments. Sometimes, organisations encourage grapevine communication to spread information quickly.


What is Grapevine Communication?

Grapevine communication is associated with the unofficial or informal means of communication within the organization. It speeds up the feedback loop and provides useful feedback to the management. It is an informal type of communication which takes place without following any hierarchy. As a result, it allows the employees in an organisation to build strong bonds and work towards their goals more efficiently. Furthermore, this type of grapevine communication is more prevalent on the lower levels of an organization and helps spread information quickly in an organization.

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