CUET Business Studies Syllabus 2022, Download PDF FREE!

Unit

Topics

Unit I: Nature and Significance of Management

Management – Concept, Objectives, Importance.

Nature of Management; Management as Science, Art, Profession.

Levels of Management – Top, Middle Supervisory (First level).

Management Functions – Planning, Organizing, Staffing, Directing, and Controlling.

Coordination – Nature, and Importance.

Unit II: Principles of Management

Principles of Management – Meaning, Nature, and Significance.

Fayol’s Principles of Management.

Taylor’s Scientific Management – Principles and Techniques

Unit III: Business Environment

Business Environment – Meaning and Importance.

Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal.

Economic Environment in India.

Impact of Government policy changes on Business and Industry, with Special Reference to the adoption of the policies of Liberalization Privatization, and Globalization.

Unit IV: Planning

Planning – Meaning, Features, Importance, and Limitations.

Planning Process.

Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

Unit V: Organizing

Organizing – Meaning and Importance.

Steps in the Process of Organizing.

Structure of Organization – Functional, and Divisional.

Formal and Informal Organization.

Delegation: Meaning elements and Importance.

Decentralization: Meaning and Importance.

Difference between Delegation and Decentralization.

Unit VI: Staffing

Meaning, Need, and Importance of Staffing.

Staffing as a part of Human Resources Management.

Steps in the Staffing Process.

Recruitment – Meaning and Sources.

Selection – Meaning and Process.

Training and Development – Meaning, Need, Methods – on the job and off the job methods of training.

Unit VII: Directing

Directing – Meaning, Importance, and Principles.

Elements of Direction.

Supervision – Meaning and Importance.

Motivation – Meaning and Importance, Maslow’s Hierarchy of needs.

Financial and Non-Financial Incentives.

Leadership – Meaning, Importance; Qualities of a good leader.

Communication – Meaning, and Importance, Formal and Informal Communication.

Barriers to effective communication.

Unit VIII: Controlling

Meaning and importance.

Relationship between Planning and Controlling.

Steps in the Process of Control.

Techniques of Controlling.

Unit IX: Business Finance

Business finance – Meaning, Role, Objectives of Financial Management.

Financial Planning – Meaning and Importance.

Capital Structure – Meaning and Factors.

Fixed and Working Capital – Meaning and Factors affecting their requirements.

Unit X: Financial Markets

Concept of Financial Market: Money Market – Nature Instruments.

Capital Market: Nature and Types – Primary and Secondary market.

The Distinction between Capital Market and Money Market.

Stock Exchange – Meaning, Functions, NSEI, OCTEI, Trading Procedure.

Securities and Exchange Board of India (SEBI) – Objectives, Functions.

Unit XI: Marketing

Marketing – Meaning, Functions, Role.

The Distinction between Marketing and Selling.

Marketing Mix – Concept and Elements.

Product – Nature, Classification, Branding, Labeling, and Packaging

Physical Distribution: Meaning, & Role. 

Channels of Distribution – Meaning, Types, Factors, Determining the choice of channels.

Promotion – Meaning and Role, Promotion Mix, Role of Advertising and Personal Selling.

Objections to Advertising.

Price: Factors Influencing Pricing.

Unit XII: Consumer Protection

Importance of Consumer Protection.

Consumer Rights.

Consumer Responsibilities.

Ways and Means of Consumer Protection.

Consumer Awareness and Legal Redressal with Particular Reference to the Consumer Protection Act.

Role of Consumer Organizations and NGOs.

Unit XIII: Entrepreneurship Development

Concept, Functions, and Need.

Entrepreneurship Characteristics and Competencies.

Process of Entrepreneurship Development.

Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept.