Adopt a Heritage Scheme - Apni Dharohar, Apni Pehchaan

By Shivank Goel|Updated : September 27th, 2022

During his first term, the Modi government launched the "Adopt a Heritage Scheme - Apni Dharohar, Apni Pehchaan" project, which invited public and private companies to become "Monument Mitras" of the country's heritage sites.

The scheme aimed to provide basic amenities such as cleanliness, drinking water, sound, and lighting, among other things. The Adopt a Heritage Scheme is primarily a non-profit initiative where adoption is based on its unique vision and proposal, with no cash bid involved in the project.

Table of Content

What is Adopt a Heritage Scheme?

The President of India launched the scheme on World Tourism Day, i.e., 27 September 2017. The Adopt a Heritage Scheme allowed public and private sector enterprises to acquire top heritage areas of India and enhance tourism activities there.

  • It is described that Adopt a Heritage Scheme PIB is effectively a non-revenue producing project.
  • The agency, Monument Mitras, will be picked based on the unique idea of a vision proposal, and no monetary offer is applied to the scheme.
  • The reaction to the scheme was optimistic as some agencies that came forward for adoption were schools and law enterprises.

Features of the Adopt a Heritage Scheme

The President of India affirmed the Adopt a Heritage Scheme on 27 September 2017, celebrated as World Tourism Day. The initiative enables commercial and public sector enterprises to adopt most of India's key heritage sites and promote tourism.

Adopt A Heritage Scheme PDF

  • In non-obedience with regulations and indications of interest (EoI) or any other grounds for non-implementation, the Ministry of Tourism has the control to end the Monument Mitras MoU.
  • According to a release from the Ministry of Tourism, the government has signed 27 Memorandums of Understanding (MoU) with 12 public/private groups for 25 key heritage sites throughout the nation.
  • The government has also inked two Memorandums of Understanding (MoUs) to permit technology interventions at a few heritage sites under the initiative, according to the administration.

Objectives of the Adopt a Heritage Scheme

  • Enabling the growth of tourism infrastructure
  • Promoting the country's culture and heritage
  • Increasing the site's tourism appeal sustainably by installing world-class infrastructure
  • Creating jobs via the active participation of local communities
  • Making use of tourism's potential for job creation and economic growth
  • To develop long-term tourist infrastructure and ensure that it is appropriately operated and maintained.

Significance of the Adopt a Heritage Scheme

  • The Adopt a Heritage Scheme initiative has received a positive response from many public and private organizations, colleges, and legal firms expressing their interest in adopting it.
  • The adopting companies would be in charge of constructing, running, and maintaining tourist infrastructure at the 105 memorials and untouched heritage spots for acquisition.
  • Some monuments and heritage sites are under corporate hands, allowing for more professional supervision and functions.
  • The organization with the most remarkable vision for heritage property would get a chance to connect to its CSR measures.

The 'Adopt a Heritage Scheme' is a one-of-a-kind initiative of the Ministry of Tourism, in partnership with the Archaeological Survey of India (ASI) and the Ministry of Culture.

The project seeks to develop heritage sites, tourist sites, and monuments across the country to make them more tourist-friendly, thereby increasing tourism possibility and artistic significance in a phased and planned manner.

Benefits of Adopt a Heritage Scheme

  • An association with the most promising concept for the heritage zone was given a chance to associate fulfillment with its Corporate Social Responsibility activities.
  • The business would also bring restricted observability on the property and the website of Incredible India.
  • Corporate management of a few monuments and heritage places secures that their supervision and procedures could be addressed more professionally.

Adopt a Heritage Scheme List

The table below illustrates a list of 10 monuments embraced by companies under the Adopt a Heritage scheme:

Monuments Adopted Under Adopt a Heritage Scheme

Serial Number

Monument Name

State

Agency/Monument Mitras

1

Ajanta Caves

Maharashtra

2

Gandikota Fort

Andhra Pradesh

3

Surajkund

Haryana

Bliss Inns (V-Resorts)

4

Mt. Stok Kangri Trek

Ladakh, Jammu and Kashmir

5

Red Fort

Delhi

Dalmia Bharat Ltd.

6

Hazara Rama Temple or Hampi

Karnataka

7

Leh Palace

Leh, Jammu and Kashmir

8

Jantar Mantar

Delhi

Apeejay Park Hotels

9

Qutub Minar

Delhi

Yatra Online

10

Surrounding Area of Gangotri Temple and Trail to Gaumukh

Uttarakhand

Adventure Tour Operators Association of India



Adopt a Heritage Scheme - Amenities

The Archaeological Survey of India delivers essential facilities to those who visit the heritage sites shielded centrally.

The amenities include

  • Pathways
  • Toilet units
  • Drinking water dispensers
  • Parking of Vehicle
  • Facilities for physically disabled people.

Depending upon the need and feasibility, monuments recognized as "Adarsh Smarak" will get facilities that will include:

  • Interpretation center
  • Wi-Fi
  • Braille signage for visually impaired individuals
  • Cafeterias
  • Modern toilets, etc.

Adopt a Heritage Scheme - Surveillance and Vision Committee

  • Monument Mitras (public and private sector institutions and people) shall have to organize a resilient concept for every heritage site under the project.
  • The corporates requesting adoption must investigate the place to develop a vision evolution plan for every heritage site.
  • The Oversight and Vision Committee will assess the research based on defined parameters.
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FAQs on Adopt a Heritage Scheme

  • The Adopt a Heritage Scheme enables commercial and public sector companies to adopt most of India's key heritage sites and boost tourism.

  • On 27 September 2017, the 'Adopt a Heritage Scheme: Apni Dharohar, Apni Pehchaan' initiative was launched.

  • Under the "Adopt a Heritage Scheme," 10 monuments have been adopted, some of which are Gandikota Fort, Mt. Stok Kangri Trek, Jantar Mantar, etc.

  • Red Fort is the Delhi monument Dalmia Bharat Ltd. adopted under the Adopt a Heritage Scheme.

  • There is no economic submission involved in adopting a heritage project. The corporate sector is anticipated to use corporate social responsibility (CSR) budgets to sustain the area.

  • The 3 objectives of Adopt a Heritage Scheme are:

    • To grow tourism infrastructure in and around heritage sites, monuments, natural sites, and tourist sites.
    • Design facilities and luxuries to improve the tourist experience at heritage sites.
    • Promote the cultural and heritage significance of the country and create awareness about them.
  • Public and Private Sector Organizations, Trusts, non-governmental organizations, and even individuals are eligible for adopting heritage sites under adopt a heritage scheme PIB.

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