In the second half of 2021, Adidas, a globally-acclaimed German sportswear brand, declared their collaboration with famous Bollywood actor Deepika Padukone as the brand ambassador of Adidas in India and the world. With this partnership, Deepika joined world-famous athletes like Mirabai Chanu, Lovlina Borgohain, Nikhat Zareen, Simranjeet Kaur, Hima Das, and Dipika Pallikal, among others. The move aims to increase the brand's presence and acceptability among women shoppers.
How Will the New Brand Ambassador in India Benefit Adidas?
Adidas has forever tied with athletes who are the epitome of fitness. Deepika, a prolific fitness enthusiast and a global youth icon, perfectly fit Adidas' legacy of brand ambassadors in India. The brand firmly believes that Deepika is a prime proponent of personal betterment and mental well-being and hence, ideally suited to advertise the brand.
After becoming the brand ambassador of Adidas in India, Deepika admitted that sports have forever been close to her heart. Sports have played an instrumental role in shaping her personality and made her the Deepika she is today. Sports inculcated the values perhaps no other life experience could have taught her. She declared that physical and emotional fitness are pivotal in her life and lifestyle. She also expressed her deep gratitude to Adidas for choosing her as the brand ambassador for India and the world.
What is Adidas?
Adidas has established itself as one of the world's most popular sportswear brands. The company was founded in 1924 by Adolf Dassler and was renamed Adidas in 1949. It is one of the world's largest sportswear manufacturers. Reebok, another famous sportswear brand, is also an Adidas Group company. Adidas manufactures and markets a wide assortment of sporting equipment and gear, such as apparel, football, baseball, basketball, cricket, footwear, and many more.
Adidas has, since times immemorial, partnered with many sports superstars and athletes, and renowned movie stars to promote their brand while displaying their brand values. And Adidas' announcement of roping in Deepika Padukone as its official brand ambassador in India and the world takes their commitment to fitness one step forward.
Who is Deepika Padukone?
Besides being the brand ambassador of Adidas in India and the world, Deepika Padukone is a famous Bollywood movie actor and one of the highest-paid lady actors in India. She has received three Filmfare awards and got features in the Times' list of 100 most influential people in the world in 2018.
Deepika Padukone is the daughter of the famous Badminton player Prakash Padukone. She was born in Copenhagen and grew up in Bangalore. Initially, Deepika followed her father's footsteps and successfully played badminton in various national championships. But she soon realized her true worth and became a fashion model. After joining the modelling field, she started receiving offers for movies. She made her debut with Kannada film Aishwarya in 2006. Her first Hindi film was Om Shanti Om with Shahrukh Khan in 2007.
Adidas' decision to rope in Deepika Padukone as the brand ambassador in India and the world will increase its penetration among Indian women. Moreover, since Deepika is a perfect embodiment of agility and athleticism, Deepika can carry forward the legacy of the Adidas brand in India and globally.
FAQs about Brand Ambassador of Adidas in India
- Who is the brand ambassador of Adidas in India?
Deepika Padukone is the brand ambassador of Adidas in India.
Adidas has established itself as one of the world's most popular sportswear brands.
Besides being the brand ambassador of Adidas in India and the world, Deepika Padukone is a famous Bollywood movie actor and one of the highest-paid lady actors in India.