What Is e-SANTA?

By : Neha Dhyani

Updated : May 18, 2022, 10:10

The full form of the term e-SANTA is Electronic Solution for Augmenting NaCSA Farmers' Trade-in Aquaculture. The e-SANTA works as an electronic marketplace for aqua farmers and buyers to connect.

The e-SANTA will improve income levels, and self-reliance, enhance lifestyle, traceability and quality levels and give novel choices for aqua farmers. trad

Why the e-SANTA platform was created?

Its objective is to help the farmers get a good price, help the exporters purchase good quality products directly, and increase traceability, which plays an important role in global trade.

The term e-SANTA was invented for the web portal as an Electronic Solution for Augmenting NaCSA farmers' Trade-in Aquaculture. National Centre for Sustainable Aquaculture (NaCSA) acts as an extension arm of the Marine Products Export Development Authority (MPEDA), Govt. of India, Ministry of Commerce & Industry.

How Will e-Santa Help the Farmers?

The e-SANTA platform will help in bringing change in the usual way of business i.e. the old verbal basis to a more legal and formalized manner. The e-SANTA aims to elevate the lives & income of farmers by detailed specification

  • Reducing Risk
  • Shielding Against Wrong Practice
  • Increase awareness of Products & Markets
  • Increase in Income
  • Ease of Processes

e-SANTA Significance

The e-SANTA could be the solution that would put a stop to the divide in the market and act as a marketing tool between buyers and farmers by removing middlemen. With an electronic trading platform, which is paperless, cashless, and contactless, it aims to revolutionize traditional aqua farming.

Earlier there were many challenges in traditional aqua farming like farmers were exploited and facing monopoly and on the other hand, exporters were suffering through lack of consistency and gaps in the quality of purchases.

One of the big issues in international trade is traceability. The e-SANTA website will change our fishers' living standards, bring substantive improvements in their lives, and enhance India's reputation in global trade. The portal will act as a bridge between the fishers and buyers within the nation and abroad.

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e-SANTA Platform Working Process

The e-SANTA is a paperless end-to-end electronic trade platform between exporters and farmers. The farmers can list their products and name their price, while on the other hand, the exporters have the option of listing their requirements and choosing the products as per their requirements, such as size, harvest dates, location, etc.

This aims to provide greater control over the trade in the hand of farmers and buyers and helps them make decisions with full knowledge.

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The details of each listed product are made available on the platform, and an end-to-end electronic payment system backs it. NaCSA plays the role of an Escrow agent. A deal is made after crops are listed and negotiation takes place digitally. Advance payment is made against an estimated invoice.

On the pre-decided date of harvest, the buyer approaches the farmer and the production is reaped in front of them.

Upon completion of harvesting, there is a verification of the amount of material. When this is finalized, the delivery invoice is issued. The final receipt is produced when the material gets delivered to the processing plant and later the balance payment is made by the exporter which reflects in the escrow account. NaCSA will verify it and subsequently, payment is released to the farmers.

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FAQs on e-SANTA

Q.1 What does the e-SANTA mean?

Ans. The term e-SANTA means Electronic Solution for Augmenting NaCSA Farmers' Trade-in Aquaculture.

Q.2 Which class of farmers and buyers are benefited from the e-SANTA platform?

Ans. The e-SANTA, an electronic marketplace, is a platform to connect aqua farmers and buyers.

Q.3 When was the e-SANTA platform launched?

Ans. The e-SANTA platform was launched on 13th April 2021.

Q.4 What is the aquafarm that will be benefited from the e-SANTA platform?

Ans. Aquafarming involves breeding, raising, and harvesting fish, shellfish, and aquatic plants. It's farming in water that will be benefited from the e-SANTA platform.

Q.5 Why the e-SANTA platform was launched?

Ans. The e-SANTA platform was launched by Mr Piyush Goyal. It is an electronic marketplace that works as a platform for connecting aqua farmers and buyers.