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Professional Knowledge Quiz for Marketing Officer
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Question 1
Situation in which a firm introduces new products to stimulate sales but the returns come at the expense of other products sold by that firm is called
Question 2
PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.
Question 3
Which of the following markets requires developing a superior product and packaging along with continuous advertising?
Question 4
What does AIDA stands for?
Question 5
If 'Good Invest Ltd.' a financial investment firm, was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus develops more products with lower risk, it would be:
Question 6
Which of the following is required for Effective Segmentation?
Question 7
__________ is the value of the benefit that is given up by selecting one alternative rather than another
Question 8
In case of prestige goods, the demand
Question 9
Which thing will make the project more attractive while evaluating a new development project using net present value analysis?
Question 10
If a company focuses on only one or a few market segments instead of small share of a large market, the same is
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Jun 5PO, Clerk, SO, Insurance