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IBPS SO Marketing Officer Professional Knowledge Quiz: 23.11.2017
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Question 1
Which one of these is not an element of management as suggested by Fayol?
Question 2
What does ‘M’ stands for in DMAIC improvement cycle?
Question 3
Which one of these is not a Business Intelligence component?
Question 4
Which of the following is/are the correct set of explanation of 80:20 rule of marketing as proposed by Vilfredo Pareto?
(i) 80% of planning & 20% of implementation would lead to success of marketing campaign.
(ii) 80% of the results would be generated out of 20% of cause for the given event.
(iii) 80% research & 20% implementation would lead to success of marketing campaign.
(iv) 80% people are of no business utility & only 20% must be focused on analysing their actual needs.
(v) 80% of marketing decision must be based on 20% of performance of other brands of same product.
(vi) 80% marketing decision taken after market survey & 20% must be taken by higher executives to make the campaign a success.
(i) 80% of planning & 20% of implementation would lead to success of marketing campaign.
(ii) 80% of the results would be generated out of 20% of cause for the given event.
(iii) 80% research & 20% implementation would lead to success of marketing campaign.
(iv) 80% people are of no business utility & only 20% must be focused on analysing their actual needs.
(v) 80% of marketing decision must be based on 20% of performance of other brands of same product.
(vi) 80% marketing decision taken after market survey & 20% must be taken by higher executives to make the campaign a success.
Question 5
Which is the correct set of RFM method elucidation used for analysing customer value?
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Nov 22PO, Clerk, SO, Insurance