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Commerce Quiz 35 || UGC NET Paper 2 || Marketing Management

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Question 1

Building long-term mutually satisfying relations with key customers, suppliers, distributors in order to earn and retain their long-term preference and business is known as

Question 2

Statement (I): A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called Direct selling.

Statement (II): A form of non-store retailing in which personal contact between a salesperson and a consumer occurs away from a retail store is called Direct Marketing.

In the light of above statements, identify the correct code of statements being correct or incorrect.

Question 3

34% of the customers who fall in one of the categories of diffusion process who are deliberate customers to accept an innovation just before the average adopter in a social system. Such customers who are above average in social and economic measures, rely quite a bit on advertisements and salesmen are known as:

Question 4

When a company treats each single customer as a separate segment, this is called:

Question 5

Which of the following is NOT a main stage in a customer relationship life cycle?
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Tanuj BansalTanuj BansalMember since Aug 2019
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