What are the Main Features of the Jago Grahak Jago Programme?

By Mandeep Kumar|Updated : August 29th, 2022

Jago Grahak Jago is a consumer awareness program launched by the Department of food under the Government of India in 2005. The main features of the Jago Grahak Jago programme are:

  1. To prevent the consumer against unfair trade practices by informing about the quality, quantity, potency, purity, standard, and price of goods.
  2. The consumer has the right to be assured and access to the authority of goods at competitive prices.
  3. Right to consumer education.
  4. The consumer has the right to seek redressal against unfair trade practices.
  5. The consumer has the right to be assured that his/her interests will receive due consideration in an appropriate forum.

What is Jago Grahak Jago Programme?

Jago Grahak Jago is a programme that the government has launched to create awareness among consumers through print, media advertisements, audio campaigns, and video campaigns.

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FAQs on the Main Features of Jago Grahak Jago Programme

  • The main features of the Jago Grahak Jago programme include the consumer right to be protected against unfair trade practices, access to goods at a competitive price, consumer education, seeking redressal against unfair trade practices, etc.

  • Jago Grahak Jago programme was launched in 2005 by the Department of Food under the government of India.

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