SBI Specialist Officer (SO) Eligibility Criteria 2019: Age Limit & Qualification

Post

Age Limit

1. Chief Marketing Officer

2. Deputy Vice President (Marcom) 

Not Over 40 Years

3. Assistant Vice President (Marcom)

4. Senior Executive (Events & Sponsorship)

Post

Educational Qualification

1. Chief Marketing Officer

BBA/MBA/PGDM (as full-time course) in any discipline from a recognized university/
institute.

Preference will be given for specialization in Advertising or Marketing in BBA/MBA/PGDM (as full-time course).

2. Deputy Vice President (Marcom)

2-year full time MBA (or equivalent)/PGDM from a recognized Institution/ University (Preferably in Marketing).

3. Assistant Vice President (Marcom)

2-year full time MBA (or equivalent)/PGDM from a recognized Institution/ University (Preferably in Marketing).

4. Senior Executive (Events & Sponsorship)

Graduation from a recognized University/ Institution.

Any specialised qualifications in Event Management would be
an added advantage.

Post

Experience

Specific Skills

1. Chief Marketing Officer

Minimum 14 years well-rounded marketing or business development experience in positions of responsibility – with a focus on marketing expansion including 5 years’ experience in a leadership role.

Composite experience in Bank/PSU/ Corporate (preferably in BFSI Sector).

However 5 years’experience is required after the stipulated basic qualification.

• As a senior level marketing professional, she/he must be both analytical and creative, must have experience in developing high level marketing and brand strategy in line with the strategic vision of the organization.

• She/he should be a visionary with a deep understanding of traditional and innovative marketing strategy and a proven track record of creative campaigns and initiatives that will drive and increase revenue.

• She/he should be able to conceptualize, strategize and execute digital marketing.

• She/he should also have an understanding of the
importance of aligning the organisation internally around the brand and marketing objectives, a business leader with success of leveraging social media to strengthen Bank’s brand and marketing leader with the vision to seek out new promotional avenues to support Bank’s goals and objectives.

2. Deputy Vice President (Marcom)

Minimum 10 years’ work experience in varied roles including marketing communication.

Work experience in a BFSI Company, preferably with awareness of SBI work culture and management
practices.

Composite experience in Bank/ PSU/ Corporate (preferably in BFSI Sector).

• Core experience in devising and implementing
product marketing communications of retail
banking products across mass media.

• Good understanding of the consumer insights
from across various demographic segments from
across various demographic segments and
culture nuances of different states of India
especially with respect to retail banking products.

• Should be able to conceptualize, strategise and
execute digital marketing.

• Proficiency in crafting compelling/ insightful briefs
that would inspire the advertising agency to
develop effective and outstanding creative
solutions/ campaigns.

3. Assistant Vice President (Marcom)

Minimum 8 years’ work experience in varied roles including marketing communication.

Work experience in a BFSI Company, preferably
with awareness of SBI work culture and management practices.

Composite experience in Bank/ PSU/ Corporate (preferably in BFSI Sector).

• Core experience in devising and implementing
product marketing communications of retail
banking products across mass media.

• Good understanding of the consumer insights
from across various demographic segments from
across various demographic segments and
culture nuances of different states of India
especially with respect to retail banking products.

• Should be able to conceptualise, strategise and
execute digital marketing.

• Proficiency in crafting compelling/ insightful briefs
that would inspire the advertising agency to
develop effective and outstanding creative
solutions/ campaigns.

4. Senior Executive (Events & Sponsorship)

1. Minimum 2 Years of Post Qualification work experience in events and sponsorship, preferably on the client side.
Exceptional candidates with relevant event agency
experience are also encouraged to apply.

2. Must have managed at least 3 large format events.
Experience in multiple geographies (within India) would
be an added advantage.

• Creative mindset with ability to conceive / identify/ evaluate innovative opportunities for sponsorship
and event execution, especially on occasions
such as product launch, Bank’s annual day etc.

• Knowledge of all operational aspects related to events & sponsorship, prevalent pricing of various related elements and thorough negotiation skills.

• Ability to approach events & sponsorships from an ROI perspective.

• Excellent inter-personal capabilities with flair for interacting with officials across the hierarchy with equal composer.

• Smart worker with ability to think on his/ her feet, anticipate probable situations that may demand instant, smooth resolution.

• Proficiency in speaking English and Hindi.

• Ability to work long hours and on weekends when the work so demands.