Are PGDM-C and PGDM programmes same or different?

PGDM-C and PGDM courses are two different programmes. Candidate can apply for both the programmes but he/she has to specify the priority for one of the programmes.

Are the specialisations for both the programmes of MICA same or different?

Yes, the specializations of both the courses are same.

What are the number of seats in MICA in the coming year?

For PGDM-C programme—–> 180 and for PGDM—–>36

In how many phases, the MICAT test is organised?

The MICAT is held in two phases: MICAT I and MICAT II. The candidates can apply for both the exams. The better score would be taken for further selection process.

What is the eligibility criteria for applying MICAT?

The candidate should be graduated in any discipline or in the final year of graduation.

Can a candidate give his/her test from any computer/laptop for MICAT?

No, the candidate has to go the allotted venue for giving his/her test

How many times is MICAT conducted in the year?

The MICAT is conducted twice in a year: first in the month of December and second in the month of January.

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MICAT College List 2022: Participating/Accepting MICAT Score Colleges

By BYJU'S Exam Prep

Updated on: September 13th, 2023

MICA Admission Test is a National Level Entrance Test conducted by MICA, Ahmedabad. It is conducted twice in a year. The medium of the test is English. The test is conducted in around 48 cities including Ahmedabad. The test is conducted in two phases: MICAT 1 and MICAT 2. MICA institute has a unique admission procedure of selecting students to its institute. It consists of MICA Admission Test (MICAT), Group Exercise (GE) and Personal Interview (PI). MICAT is a special test conducted to identify students who are a perfect blend of analytical and creative skills. It’s a combination of aptitude, psychometric and general awareness questions. To help the students in creating business leaders, MICA provides an opportunity to work on numerous live projects with the industry along with the internships. These opportunities hone a student to have analytical and logical skills and the creativity to think out-of-the-box.

Table of content

1. Top Colleges Accepting MICAT Scores

MICA Admission Test is a National Level Entrance Test conducted by MICA, Ahmedabad. It is conducted twice in a year. The medium of the test is English. The test is conducted in around 48 cities including Ahmedabad. The test is conducted in two phases: MICAT I and MICAT II. MICA institute has a unique admission procedure of selecting students to its institute. It consists of MICA Admission Test (MICAT), Group Exercise (GE) and Personal Interview (PI). MICAT is a special test conducted to identify students who are a perfect blend of analytical and creative skills. It’s a combination of aptitude, psychometric and general awareness questions. To help the students in creating business leaders, MICA provides an opportunity to work on numerous live projects with the industry along with the internships. These opportunities hone a student to have analytical and logical skills and the creativity to think out-of-the-box.

Top Colleges Accepting MICAT Scores

MIC-Ahmedabad

Established in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is the only residential institute in India, intended to create leadership in the area of strategic marketing and communication. Its vision is to create this institute as the premier management school for marketing and communication. It is a top business school and being autonomous, manages all the residential Postgraduate Programmes (PGP) as well as the Fellow Programme in Management (FPM). MICA offer four residential programmes: Post Graduate Diploma in Management–Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Fellow Programme in Management–Communications (FPM-C) and Post Graduate Certificate Programme in Crafting Creative Communication (CCC). The institute is an alma-mater of the professionals and leaders who are serving the world in the field of marketing, advertising, media, brand management, research & analytics and other related businesses.

MICA Key Highlights:

MICAns are groomed to become exceptional business leaders through dynamic curriculum which incorporates industry and training sessions
Its mission is to develop innovative leaders and to serve the needs of the industry and society through education, advocacy and research

MICA’s flagship course is Post-Graduate Diploma in Management- Communication (PGDM-C) and is accredited by National Board of Accreditation (NBA) and has also an equivalence to MBA degree by Association of Indian Universities (AIU)

The candidates who have a graduate degree in any discipline or in the final year of graduation can apply for this test

Admissions at MICA, is a four stage process:
Stage 1: The candidate must have appeared for any one of the three MBA exams: CAT/XAT/GMAT
Stage 2: Then, the candidate has to appear for the MICAT test which comprises psychometric test, descriptive test and a test which consists of Divergent and Convergent Thinking, Verbal ability, Quantitative Ability and Data Interpretation (QA & DI) and General awareness sub-sections
Stage 3: After qualifying this test, the candidate has to qualify GE and PI for final selection
Stage 4: The final merit list based on the composite scores: CAT/XAT/GMAT-20%, MICAT-30%, GE- 20% & PI-30%

MICA’s Specializations for Post-Graduate Program are:

Advertising and Brand Management
Marketing Analytics
Digital Communication Management
Media and Entertainment Management

For the Placement drive: Pre-Placement talks are organized to highlight the job roles provided to each student
For the batch 2019-20 of PGP, the institute has achieved 100% placement
180 students sat in placements and all 180 got placed in 2019-20 batch
Total number of recruiters appeared were 88
The highest International CTC offered to students was Rs. 58.20 LPA and highest Domestic CTC was Rs. 32.80 LPA
MICA has tie-ups with following International and National Collaborations: University of Tampere, Finland, Graduate School, Bangkok University, Nanyang Technological University and many more for student exchange programs.

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