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What is the Difference Between Traditional Marketing and Digital Marketing?

By Mohit Uniyal|Updated : June 30th, 2022
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The difference between traditional marketing and digital marketing: Companies have been using various marketing techniques to convert prospects into leads. Traditional and digital marketing are examples of conversion techniques. The major difference between traditional marketing and digital marketing is that traditional marketing does not have the global reach as digital marketing has. 

Here, we will first discuss the difference between traditional marketing and digital marketing based on various factors thereafter we will discuss what is traditional marketing and digital marketing in brief.

Table of Content

Difference Between Traditional Marketing and Digital Marketing

The difference between traditional marketing and digital marketing based on factors such as nature, conversion, engagement, return of investment, effectiveness and expensiveness, etc is explained in the table provided below.

Key Differences Between Traditional Marketing and Digital Marketing

Traditional MarketingDigital Marketing
In this marketing technique, traditional modes of conversion are used.In this digital channels are used as the mode of marketing.
The nature of this marketing technique is static.The nature of this marketing technique is dynamic.
The conversion rate is less.The conversion rate is high.
Engagement is less or low.Engagement is higher than in the traditional model.
ROI is less.ROI is high.
It is more expensive than digital marketing.It is less expensive.
The tracking is not possible.The tracking is possible and done easily.
Have local reach.Have global reach.
Results are delayed.Results are instant.
Communication is only one-wayCommunication is two-way

What is Traditional Marketing?

Traditional marketing is a marketing strategy in which traditional methods for marketing are used. There are various tools which are used in this method such as magazines, posters, television, newspapers, radio, hoardings, banners, etc. Traditional marketing is preferred because it has easy connectivity and high reach.

A wide range of audiences is reached with the traditional marketing with simple methods and fewer efforts. The audience can remember the marketing strategy as the one-on-one personal interaction happens in this technique. 

What is Digital Marketing?

The digital marketing tool is a modern marketing tool used to convert prospects into leads. In this method various techniques such as advertisements, influencers, and paid promotions emails, search engines, web applications, and mobile applications. 

This marketing tool is also known as the complete marketing tool. There are various types of the digital marketing:

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Affiliate Marketing
  • Email Marketing
  • Instant Messaging Marketing (IMM)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)

Check out some important topics related to the difference between traditional marketing and digital marketing in the table provided below:

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FAQs on Difference Between Traditional Marketing and Digital Marketing

  • The major difference between traditional marketing and digital marketing is that in traditional marketing the nature of the marketing technique is static whereas, in digital marketing, the marketing technique is static.

  • The difference between traditional marketing and digital marketing as per the reach of the marketing technique is that the reach of the digital marketing technique is global whereas the reach of the traditional marketing is local.

  • Digital marketing is a technique used to convert prospects into leads with the help of modern techniques such as s advertisements, search engines, web applications, influencers, paid promotions emails, and mobile applications.

  • Traditional marketing is a marketing strategy which uses traditional methods such as newspapers, magazines, posters, television, etc. In this method, one-on-one communication is not possible but the long-term effect of the marketing campaign.

  • As per the ROI, the difference between traditional marketing and digital marketing is that ROI in traditional marketing is less whereas in digital marketing ROI is high. ROI is fairly good in digital marketing.

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