Difference Between Traditional Marketing and Digital Marketing
The difference between traditional marketing and digital marketing based on factors such as nature, conversion, engagement, return of investment, effectiveness and expensiveness, etc is explained in the table provided below.
Key Differences Between Traditional Marketing and Digital Marketing
|Traditional Marketing||Digital Marketing|
|In this marketing technique, traditional modes of conversion are used.||In this digital channels are used as the mode of marketing.|
|The nature of this marketing technique is static.||The nature of this marketing technique is dynamic.|
|The conversion rate is less.||The conversion rate is high.|
|Engagement is less or low.||Engagement is higher than in the traditional model.|
|ROI is less.||ROI is high.|
|It is more expensive than digital marketing.||It is less expensive.|
|The tracking is not possible.||The tracking is possible and done easily.|
|Have local reach.||Have global reach.|
|Results are delayed.||Results are instant.|
|Communication is only one-way||Communication is two-way|
What is Traditional Marketing?
Traditional marketing is a marketing strategy in which traditional methods for marketing are used. There are various tools which are used in this method such as magazines, posters, television, newspapers, radio, hoardings, banners, etc. Traditional marketing is preferred because it has easy connectivity and high reach.
A wide range of audiences is reached with the traditional marketing with simple methods and fewer efforts. The audience can remember the marketing strategy as the one-on-one personal interaction happens in this technique.
What is Digital Marketing?
The digital marketing tool is a modern marketing tool used to convert prospects into leads. In this method various techniques such as advertisements, influencers, and paid promotions emails, search engines, web applications, and mobile applications.
This marketing tool is also known as the complete marketing tool. There are various types of the digital marketing:
- Content Marketing
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
- Email Marketing
- Instant Messaging Marketing (IMM)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
Check out some important topics related to the difference between traditional marketing and digital marketing in the table provided below: