The Modi government launched the "Adopt a Heritage Scheme - Apni Dharohar, Apni Pehchaan" project during his first term, which invited public and private companies to become "Monument Mitras" of the country's heritage sites, providing basic amenities such as cleanliness, drinking water, sound, and lighting, among other things.
Features of the Adopt a Heritage Scheme
On World Tourism Day, 27 September 2017, the President of India announced the Adopt a Heritage Scheme. The initiative enables commercial and public sector companies to adopt most of India's key heritage sites and promote tourism.
The Adopt a Heritage Scheme is primarily a non-profit initiative where adoption is based on its unique vision and proposal, with no cash bid involved in the project. In the event of non-compliance with rules and expressions of interest (EoI), or any other cause for non-performance, the Ministry of Tourism has the authority to terminate the Monument Mitras MoU.
According to a release from the Ministry of Tourism, the government has signed 27 Memorandums of Understanding (MoU) with a total of 12 public/private groups for a total of 25 key heritage sites throughout the nation.
A total of two Memorandums of Understanding (MoUs) have also been inked by the government to permit technology interventions at a few heritage sites under the initiative, according to the administration.
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Objectives of the Adopt a Heritage Scheme
- Enabling the growth of tourism infrastructure
- Promoting the country's culture and heritage
- Increasing the site's tourism appeal sustainably by installing world-class infrastructure
- Creating jobs via the active participation of local communities
- Making use of tourism's potential for job creation and economic growth
- Developing a long-term tourist infrastructure and ensuring that it is properly operated and maintained
Adopted Monuments Under the Adopt a Heritage Scheme
Name of Monument
Dalmia Bharat Ltd.
Surrounding Area of Gangotri Temple and Trail to Gaumukh
Adventure Tour Operators Association of India
Mt. Stok Kangri Trek, Ladakh
Jammu and Kashmir
Apeejay Park Hotels
Bliss Inns (V-Resorts)
Leh Palace, Leh
Jammu & Kashmir
Hampi (Hazara Rama Temple)
Significance of the Adopt a Heritage Scheme
- The Adopt a Heritage Scheme initiative has received a positive response from many public and private organisations, colleges, and legal firms expressing their interest in adopting it.
- The adopting companies would be in charge of constructing, running, and maintaining tourist infrastructure at the 105 monuments and natural heritage sites that are up for adoption.
- Some monuments and heritage sites are under corporate hands, allowing for more professional care and operations.
- The agency with the greatest vision for heritage property will be given a chance to link pride to its CSR efforts.
The 'Adopt a Heritage Scheme' is a one-of-a-kind initiative of the Ministry of Tourism, in collaboration with the Ministry of Culture and the Archaeological Survey of India (ASI), that aims to develop heritage sites, tourist sites, and monuments across the country to make them more tourist-friendly, thereby increasing tourism potential and cultural significance in a phased and planned manner.
FAQs on Adopt a Heritage Scheme
Q1. What is the “Adopt a Heritage Scheme”?
Ans. The Adopt a Heritage Scheme enables commercial and public sector companies to adopt the majority of India's key heritage sites and boost tourism in them.
Q2. When was the Adopt a Heritage Scheme launched?
Ans. On 27 September 2017, the ‘Adopt a Heritage Scheme: Apni Dharohar, Apni Pehchaan’ initiative was launched.
Q3. How many monuments have been adopted under the “Adopt a Heritage Scheme”?
Ans. Under the “Adopt a Heritage Scheme”, 10 monuments have been adopted.
Q4. Which Delhi monument was adopted by Dalmia Bharat Ltd. under the Adopt a Heritage Scheme?
Ans. Red Fort is the Delhi monument that Dalmia Bharat Ltd. adopted under the Adopt a Heritage Scheme.